Founder Marie Jerusalem is 62 and has never been so ready to change to the new requirements in the business world. ‘My body is not as fit as before, but my mind is even more robust today than at any other time in my career,’ says the woman to Fortune.
From Dismissal to Innovation
By the time she was 57, Jerusalem was dismissed from her position of the chief people officer in private equity. Yet, she was not prepared for retirement, financially and, definitely, emotionally. Later in her career after working a few years as business consultant in HR, she transitioned to launching Rocket 50, a membership community and job search site for older workers.
As reported by Fortune Well, To get her business of the ground she had to learn a lot of new things for a short period including how to incorporate AI to market her business and develop social media strategy.
Challenging Age Stereotypes
Jerusalem refutes the stereotype that elderly individuals are not interested in new methods of working, and attributes the challenge that comes with starting a business: acquire new knowledge, interact with people to having paved way to the development of confidence and a sound mind.
Many a times it is presumed that with the passage of time the mind too is not very efficient. But for several cognitive processes, such as decision making or abstract reasoning, older people can ‘outperform’ young people, revealed NIA and CUIMC investigations.
The Growing Role of Older Workers
It’s good news since workers 55 years old and older will comprise over a quarter of the workforce in the following ten years and even more since people are working past their retirement age whether willingly or due to financial hardship and caregiving responsibilities.
Regardless of why they’re working, they all have one thing in common: They want to maintain their brain health. Fortunately, the brain is plastic, and the best experts hold that certain behaviours keep the mind far from the claws of age-related afflictions as one ages.